Introduction

 Introduction

Nordstrom is a department store that has been selling clothing, shoes, and accessories to customers for over a century. The department store carries a wide variety of name brands that make shopping for what you need a little more enjoyable. John W. Nordstrom founded Nordstrom back in 1904 as a small shoe store in Seattle, Washington. The company has grown tremendously into nearly 500 stores in North American as well as providing online shopping internationally. Nordstrom has become one of the frontrunner leaders in fashion retail today.

Nordstrom has been a place where my family has shopped for generations. Nordstrom’s continued excellence to serve me as a customer has built loyalty to the company. Particularly lately, Nordstrom has been in the spotlight regarding the news. Not only has it sparked my interest because of my love for Nordstrom stemming far back, but it has also given me a new perspective. As with many brands that I consider myself a customer to, I tend to research before committing. I am excited to extend my focus analyzing Nordstrom though the perspective of strategic management.