Chapter 1: Creating Competitive Strategies

Chapter 1: Creating Competitive Strategies

Nordstrom’s competitive advantage is one of the main reasons for their success over the years. Through many methods, Nordstrom is continually working to benefit the customer in the best possible way. Nordstrom works tirelessly to create an outstanding customer service that not only makes them a leader within the retail industry, but also has the customer leaving happy and wanting to come back more often. Managers and employees alike are constantly putting themselves in the shoes of the customer.  Nordstrom also has a liberal return policy that is decided on a case-by-case basis. This approach gives consumers more opportunity to explain their situation with reasonability and care. This is a huge competitive strategy over other stores with a more conservative approach. Over the past few years, Nordstrom has been working to introduce a variety of new designers. Bringing in new designers has given customers differentiation in styles while still providing the same quality clothing and accessories. This generates a wider customer basis with new products while also the desire for current customers to freshen their style and look for something new. Together, these methods create a sustainable competitive strategies within the market of fashion.