Chapter 6: Corporate-Level Strategy

Nordstrom constantly uses corporate level strategy to stay competitive within the industry. Mangers across Nordstrom create value through diversification techniques. One of the ways that Nordstrom has diversified over the last few years is through recruiting. Within the last few years, Nordstrom has veered away from using only traditional forms of recruiting, to a wider focus in variety of methods. Particularly, LinkedIn is a popular medium for Nordstrom to promote to potential employees. Nordstrom takes advantage of other tools within LinkedIn, such as the talent blogs. Nordstrom has effectively displayed that there are endless career paths within the retail company. These jobs no longer start and end in retail, but include a new growth in technology and e-commerce positions. Nordstrom’s approach to building a talent pipeline will only become advantageous as consumers gravitate to online shopping. Nordstrom approach to attract employees does not stop at LinkedIn. Moreover, Nordstrom hosts events within the technology environment to demonstrate their effort to recruit the best in the market.

Not only has Nordstrom attempted to reinvent their recruiting strategy, but they have also remained competitive through strategic alliance. Late last summer, Nordstrom began selling Tesla at their stores. This strategic alliance gained attention as the company is widening their market. This integration between the two companies creates potential for Nordstrom to grow. With the introduction of Telsa vehicles at Nordstrom, consumers have to opportunity to test drive on site while shopping if they please. Because of this strategic alliance, Nordstrom has catered to the type of consumer who shop at their stores, and targeted with a new and exciting new type of product. Consequentially, Nordstrom strategy to bring to the newest and top of the line products and methods, creates a competitive advantage within the retail industry.